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Dottie Walters' Speak and Grow Rich - Oct. 2007
eNews for Professional Speakers, Authors, and Consultants
From the Publishers of Sharing Ideas Newsmagazine
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In this issue...In this issue...
1. How to Break into the International Market
2. Dottie Walters' new biography
3. Upcoming event in Florida
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"If opportunity doesn't knock, build a door" - Milton Berle
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Frank Furness CSP CFP is a professional speaker and trainer specializing insales
and sales management.
He has educated, entertained and inspired audiences in 42 countries.
Professional Speaking - How to Break into the International Market
By Frank Furness
Choose your unique and specialty market. My market was initially the
English speaking International Financial Services market. Over the years this
has spread to include the IT and software market as well as any company in any
country where people can understand English. Because of my delivery style, I
have chosen not to work with translators (at this stage)
Marketing yourself - the key to success
Identify clients you have spoken for in the past that have international
offices. Get a referral to the decision maker in the overseas office. Email or
send a letter and follow up with a phone call.
Dial and Smile - Pick up the phone and cold call. When I started out, I
identified companies and banks that have international offices and phoned the
President. One of those calls resulted in a business relationship with a company
that spends between $50k - $100k each year sponsoring me to speak to their
clients around the world.
Find five clients that will provide you with 50% of your work each year. I have
five large international companies that each book me for between six and thirty
talks each year. I also have two or three companies that I am developing should
any of the 'big five' drop out.
Actively prospect when speaking abroad - When speaking overseas, I will
scan the local papers, magazines and yellow pages for potential clients. I'll
then phone and establish whom the decision makers are and endeavor to set up a
meeting and sell my services. A lot of these companies are open and receptive to
meeting with you.
Referrals - always ask for referrals. Apart from existing clients who I
do repeat business with each year, I have over 200 potential clients that have
been given to me as referrals. If you leave the client satisfied, they will
always give you referrals - IF YOU ASK!
Add on an extra day to meet with potential clients - Wherever I speak in the
world, I add on an extra day to see potential clients and bureaus. I can
normally fit in 5 appointments for the day and this always results in at least
one extra booking.
Find the other offices - When speaking internationally, find out where
the International client for whom you are speaking has other branches around the
world. Find out whom you should contact at the other offices to do the same
talk. In January last year I spoke at a large software company in Dubai. The CEO
from London was in Dubai at the time and heard me speak. After the talk he asked
me to contact him to replicate the talk to their other international offices.
They have offices in 33 countries.
Network and socialize - Before going on an international talk, surf the
net to see what social events are happening while you're there. Then arrange an
invitation, as you'll always meet potential clients at these events
Have fun and take a tour - If I visit a country for the first time, I'll
always take an extra few days to see the place. This normally includes a
half-day bus tour. It's amazing who you can meet on these tours. I've met and
become friends with the Vice-President of one of the largest insurance companies
in the USA and a grand old lady who turned out to be the wife of the owner of
one of the UK's biggest supermarket chains.
Bureaus - Find out who the bureaus are internationally and meet with
them. When I spoke in South Africa two years ago, I met with the leading bureau.
This resulted in bookings from this bureau to speak in Sun City, Mauritius for
both Cape Town.
Web site - Pay a company to generate hits to your site.
By doing this I have just secured a talk with a USA bank from the Internet. This
has also generated three other inquiries, one with an International Company who
needs someone to speak in five different countries for them.
Always meet with the decision maker at the event. I was recently booked
to speak in Scotland to a company who had just merged with a German
telecommunications Company. After the talk we spent some time with the German
CEO and now following up to present the same talk to the German counterparts.
*This article was taken from the Fall 2007 issue of Sharing Ideas
newsmagazine.
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Subscribe to SHARING IDEAS the #1 Magazine for Professional Speakers Authors and
Consultants.
Don't miss all the latest cutting edge information for today's
speaking industry! Subscription includes the latest Electronic DIRECTORY OF
SPEAKERS BUREAUS and Dottie's 2 Hour Audio CD on How to be Booked By Speakers
Bureaus!
http://www.speakandgrowrich.com/sharing_ideas_overview.htm
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Announcing an inspiring new book about what Dottie Walters can do for you!
SHARE AND GROW RICH: The Dottie Walters Effect
By Michael MacFarlane with Warren Jamison
Available SOON!
Pre-Order Your Copy Today!
SHARE AND GROW RICH. $17.00
Find out exactly what Dottie Walters told. . .
Jack Canfield, Mark Victor Hansen, Tom Antion, David Bach and Many others that
helped them launch multi-million-dollar speaking and publishing empires.
It's all here! The private advice, the breakthrough ideas, and other
trade secrets that Dottie Walters developed and generously shared during her
phenomenal 50+ year career. Don't miss this official biography of the woman who
single-handedly led thousands of entrepreneurs to their greatest success.
Pre-Order Your Copy Today!
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Upcoming Event:
Dottie Walters Speak & Grow Rich Seminar - Orlando, FL
We are proud to announce that Walters International will be will be hosting
a SPECIAL Speak and Grow Rich Seminar in Orlando, FL, on Saturday, November 10,
2007 from 8:00 AM - 4:30 PM.
Dave Bell will be your guide as you enter the world of professional speaking
and get the information you need to expand your career as a speaker, author and
consultant. This condensed workshop is designed to take the MYSTERY and MYTH
out of the professional speaking industry and dispel the kind of preconceptions
that might take speakers, authors and consultants years to overcome. It is
neither a "beginner" nor an "advanced" course, as it addresses both ends of the
spectrum by concentrating on the key areas that are essential to mastering, the
marketing of your programs, products and services like a pro. If you have any
motivation to speak for a living, following the advice given at this event will
put you worlds ahead of your competition. This seminar is based on Dottie
Walters' Speak and Grow Rich book, which has been called the "BIBLE" of the
professional speaking industry. It gives the seasoned professional fresh ideas
on marketing their business and tells the amateur how to go from speaking for
free, to speaking for high fees.
This workshop is filling up fast. We have so many new and exciting things
to share with you regarding new ways to make money in the world of paid
speaking: New Markets, New Income Sources, Corporate Sponsored Speaking and much
more.
Do call and register for this workshop
or
Register
Online Today!
Date/Location:
Speak and Grow Rich Seminar
November 10, 2007 8:00 AM - 4:30 PM Orlando, FL
Residence Inn by Marriott - Sea World International Center
Sponsor: Walters International
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Contact Information
Michael MacFarlane, President
Walters' Speaker Services
michael@speakandgrowrich.com
For information on Walters International Speakers Bureau please visit:
http://walters-intl.com
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