DOTTIE WALTERS' SPEAK & GROW RICH
Monthly E-News

October 2004

Dottie Walters' Speak and Grow Rich-October 6, 2004
eNews for Professional Speakers, Authors, and Consultants
From the Publishers of Sharing Ideas Newsmagazine
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In this issue...
1. Create Attention Grabbing Titles - Dottie Walters, CSP
2. Make Sure Your Topic is Marketable - Dottie Walters, CSP
3.  Upcoming events with Dottie Walters
4. More resources for Speakers, Authors, and Consultants
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"Kind words can be short and easy to speak, but their echoes are truly
endless."
-Mother Theresa
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Create Attention Grabbing Titles
by Dottie Walters, CSP
http://walters-intl.com

People often buy non fiction books by their covers. A great title solves a
problem. You grab the book because you want to solve a problem. Think of your speaking topic as the cover of a book: if you have a title that grabs people, you'll get further, more quickly, with your intended audience. Start out with "How to_____ so you can _____";this provides you with a quick, pithy, effective solution to a problem. Avoid titles that are long or obscure; instead, use simple, easy to understand words that intrigue people. Use alliteration, or k or c sounds in your title -- the human ear is attracted to them. State the benefits to the buyer in the title; even try to work in the name of your target audience to customize the title and grab their attention.

Make Sure Your Topic is Marketable

Without a powerful and marketable topic, corporations and associations will
likely not be interested in hiring you to speak. There are a number of things
you can do to make sure your topic is marketable.

1. Make sure your target audience has meetings; if your topic is only
appropriate for people who do not gather at meetings, find another topic or focus on other ways to sell your information, books, public seminars, coaching, etc.

2. Listen to what your market is asking for. Staying in tune with the
challenges your target audience is currently facing is key to establishing yourself as an expert in your field.

3. Scour the News and bestseller lists to gauge the popularity of today's
hottest topics. Can you create a program that ties your body of knowledge into these or a certain aspect of these topics?

You can also profit from the flipside of topics -- for example, by taking a
presentation on, say assertiveness and changing it to fit the other side of the coin-helping people whom the assertiveness of others threatens. You can add considerably more engagements by taking your successful topic, then turning it around to create a new market.
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NOW AVAILABLE! :   2 hour audio CD "How to Find and Keep Commercial Sponsors"
by Dottie Walters and Robin Raymer.

Learn how you can add many more streams of income to your speaking and writing career by finding commercial sponsors.  
$95.00 + Shipping.  Includes workbook.
To order: 626-335-8069
or
Order Online Now!
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Subscribe to Sharing Ideas the #1 Magazine for Professional Speakers Authors and Consultants - Don't miss all the latest cutting edge information for  today's speaking industry! Subscription includes the latest Electronic DIRECTORY OF SPEAKERS BUREAUS and Dottie's 2 Hour Audio CD on How to be Booked By Speakers Bureaus! http://www.speakandgrowrich.com/sharing_ideas_overview.htm
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Do you have a valuable tip that you would like to share?
Email: Dottie@speakandgrowrich.com
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Upcoming Events with Dottie Walters
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Upcoming Speak and Grow Rich Master Weekend Schedule:
November 13-14, 2004 Glendora, CA (626) 335-8069
January 29-30, 2005 Glendora, CA (626) 335-8069
http://www.speakandgrowrich.com/speaking_seminars_master_weekend.htm
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SPECIAL Condensed Speak and Grow Rich Workshops:
October 14, 2004 Washington, DC First Class  (202) 297-5102
October 15, 2004 Washington, DC Career Consultations (626) 335-8069
October 16, 2004 Marietta, GA Knowledge Shop (678) 766-6666
October 17, 2004 Marietta, GA Career Consultations (626) 335-8069
October 18, 2004 Tampa FL Baywinds (813) 977-0996
October 19, 2004 Houston, TX Leisure Learning   (713) 529-4414
October 20, 2004 Denver, CO Colorado Free University (303) 399-0093
http://speakandgrowrich.com/speaking_seminar_schedule.htm
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More resources for Speakers, Authors and Consultants

Want to create your own information product based on your area of expertise?
Let the Speaker's One-Stop help!  We will guide you through the process from A to Z.
F-R-E-E consultation. http://speakersonestop.com
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Don't let all those great ideas from your book collect dust on a shelf. Give readers a way to master them within 30 days with Mem-Cards, a card deck customized with your book's best strategies, principles, practices, and
inspirational quotes. Perfect for today's on-the-go lifestyles. Already in use by Zig Ziglar, Brian Tracy, and other leading authors and authorities. 
http://mem-cards.com
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Are you looking for meeting and event planners in your area?  We have the 30,000+ contacts you need. Please visit us at http://www.douglaspublications.com
or call us at 800-223-1797.
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Creative Visions Integrated Marketing Concepts is a complete Publicity, Marketing, and Video Production firm specializing in the promotion of Speakers, Authors, and Consultants.  We’ve worked with Best-selling authors and World-class speakers, including Brian Tracy, Jason Jennings, and Jerri Nielsen, the real-life star of the Susan Sarandon movie Icebound.  We take the pain out of promotion by handling all aspects of your campaign, from media publicity to bureau-friendly one-sheets to promotional videos.  With our integrated marketing campaigns, we build visibility, credibility, and profitability for speakers and authors in all industries.  Call 352-241-9873 or email info@creativevisionsimc.com for a
F-R-E-E consultation.
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Technology Marketing Consultants, Inc. - Professional website development for speakers, authors and consultants. Turnkey design, implementation and marketing solutions including search engine optimization and mailing list management.
Our sites are fast, friendly and action oriented. Sell your seminars, books,
tapes, videos, downloadable materials, and more. New products and related
information can be easily added or updated by the site owner from anywhere that there is Internet browser access. Call (800) 994-5800 for a F-R-E-E website consultation. http://www.tmcla.com/speakers
(Creators of http://Speakandgrowrich.com)
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eSpeakers-provides professional speakers with innovative software tools to do more in less time. Our flagship product eVentPRO helps manage your office, while our newest product Marketplace provides an Internet gateway to speaker bureaus. Find out more about these tools eVentPRO:
http://www.espeakers.com/eventpro
Marketplace: http://www.espeakers.com/marketplace/speakers.html
To get your free 30 day trial, use ESPK code during signup.
http://www.espeakers.com/information/30day.html
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Best wishes for your success!
Dottie Walters, CSP
International Speaker, Author, Consultant
Author Highest Rated book In THE Speaking WORLD, SPEAK & GROW RICH
Publisher/Editor: SHARING IDEAS newsmagazine, 25th year of publication
President/CEO, Walters International Speakers Bureau
Publisher, International Directory of Speakers Bureaus
Founder, International Association of Speakers Bureau Owners, IASB
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Don't miss all the latest cutting edge money making information for today's speaking industry!