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Following material is (c) from "Speak and Grow Rich" (Prentice-Hall
Simon Schuster), by Dottie and Lilly Walters.
DO NOT DUPLICATE IN ANYWAY WITHOUT PERMISSION OF THE AUTHORS.
Contact
Walters Speaker Services
(from Chapter 6, "Marketing Tools")
In this section will go over each of the many items that speakers might
include in their packages in great detail. Here is what we feel are the minimum
requirements:
- The presentation folder
- A content one-sheet flyer on the topic which the buyer has asked for.
- A letter on your attractive letterhead, and business card (if this is not
a bureau lead)
- A video and/or audio demo tape of your live presentation, on the subject
requested!
- Your fee schedule
- A menu of the services you offer (see more on fee schedules and menus of
services in the section in Chapter Four.)
Once you begin to be successful in the market, you will be able to customize
the materials in your kit to be a smarter to fit your customers needs. You will
also begin to include other items in the package. It is a very good idea to
include:
- Lists of clients for whom you have spoken and/or copies of letters of
recommendation, and/or a sheet of testimonials with 2 to 3 sentence
comments, with the name of the buyer, and their company.
- Mail-back card addressed to you.
- Biography information, often referred to as a "bio"
- Black-and-white glossy photo of you, taken both posed and while you are in
action before an audience.
- A copy of your contract (not needed when you send presentation kits to the
media or to speakers bureaus.) (see more on contracts in the section on in
Contracting and Collecting in Chapter Four: Going From Free to Fee.)
- Reprints of articles you have written on this topic (for more on reprints
and articles see Chapter 10 Become Famous: Promotion Strategies With
Buyers, Bureaus and the Press)
- Reprints of articles about you and your work, written by others (for more
on reprints and articles see Chapter 10 Become Famous: Promotion
Strategies With Buyers, Bureaus and the Press).
- Product/s you have developed: your book/s, and/or book cover/s, and/or
copies your newsletter if you have articles on a subject the buyer is
looking for. (see Chapter 9 Speaker Products: Triple Your Income)
All of these will be covered in depth later in this chapter, unless indicated
above.
Note we did not mention brochures. We are seeing less of the elaborate 24
page brochures than we used to. Presentation folders seem to have replaced them.
If brochures are used at all they tend to be simple, 4 -8 page affairs.
Above material is (c) from "Speak and Grow Rich" (Prentice-Hall
Simon Schuster), by Dottie and Lilly Walters.
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